Wow Activation

Sugar confectionery
A £1 billion opportunity

Bazooka Candy Brands' tips to get you a larger slice of the pie.

Place

It's all about impulse! 70% of purchases are impulse driven

Visible

Clear location for fixture

Shoppable

Clear layout, easy to reach

Engaging

Use colour and variation

Product

Variety is a key

The top performing SKU's deliver
80%
of sales

Children strongly agree
they are influenced by:
Colour 54%
Packaging 47%

Price

Capture every opportunity

Children in the UK aged between 5-10 receive on average
£6.25
pocket money per week

What do they
spend it on?

SWEETS!

TIP

Ensure you cover off all of the Key Price Points

< 20p
entry level

20p - £1
everyday

> 1
premium

Point of sale

Highly visible premium products

Use display space and visibility to
MAXIMISE REVENUE
with high retail value items

Opportunities

HEALTH
TREND

Focus on portion control, think about under 100 calories per serving

TREAT & REWARD

Products above £1 with added value collectables

EMERGING & GROWING TRENDS

Sours and fizzy, sharing options, play value, new flavours