Wow Activation
SUGAR CONFECTIONERY
A £1 BILLION OPPORTUNITY
BAZOOKA CANDY BRANDS’ TIPS TO GET YOU A LARGER SLICE OF THE PIE.
PLACE
It’s all about impulse! 70% of purchases are impulse driven
VISIBLE
Clear location for fixture
SHOPPABLE
Clear layout, easy to reach
ENGAGING
Use colour and variation
PRODUCT
Variety is a key
The top performing SKU’s deliver
80%
of sales
Children strongly agree
they are influenced by:
Colour 54%
Packaging 47%
PRICE
Capture every opportunity
Children in the UK
aged between 5-10
receive on average
£6.25
pocket money per wee
What do they
spend it on?
SWEETS!
TIP
Ensure you cover off all of the Key Price Points
< 20p
entry level
20p – £1
everyday
> £1
premium
POINT OF SALE
Highly visible premium products
Use display space
and visibility to
MAXIMISE
REVENUE
with high retail
value items
PRICE
Capture every opportunity
HEALTH
TREND
Focus on portion control, think about under 100 calories per serving
TREAT & REWARD
Products above £1 with added value collectables
EMERGING & GROWING TRENDS
Sours and fizzy, sharing options, play value, new flavours