Concept

Great tasting crispy coated fruit chews choose your favourite flavours either fruity or sour.

Rationale

Target younger children with fruit flavoured and sour chews specifically developed to appeal to 9-12 year olds. 
Create new options in multi-million market. 
Gain share of space & availability in the back of store and take home opportunities

Elements

Crispy Fruit flavoured chews. 
Available in single serve 40g bags, perfect for portion control and Sharing 100g bags.